Instagram Account for "Coffee O'clock"

Project details

This project involved creating a cohesive and engaging Instagram profile for the fictional coffee shop "Coffee O’clock". The goal was to establish a strong brand presence by showcasing the place’s cozy vibe, signature drinks, and community feel. Along the the mail profile I designed a series of visually consistent posts and stories.

Creative process

• Establish a visual and tonal direction by capturing the cozy vibe of "Coffee O’clock", using warm colors and branded elements to reflect the coffeeshop’s personality.

• Create a series of posts and stories that highlight signature drinks and customer moments, while maintaining a consistent aesthetic across the feed.

• Used features like pinned posts, story highlights, and clear prompts to guide users toward visiting the coffee shop and accessing key information easily.

02 — Instagram posts for the account

I focused on making the brand recognizable and memorable by designing visually appealing posts that also highlight the coffee shop's services.

03 — Instagram stories for the account

To help the brand connect with its audience in real time, I created stories using real-life photos from the shop, and included key info like location and opening hours.

Project details

The coffee shop does not actually exist, it's fictional. The case is made up so I could show my skills in social media management.