Branding for coffeeshop "Coffee O'clock"

Project details

The main task was to create from scratch branding for a coffee shop. The name “Coffee O'clock" was already decided upon, so the challenge was to build everything around it.

Creative process

My philosophy was to distinguish the brand in consumers' minds by a logo that will be a brand’s whole personality boiled down into an easy-to-recognize image.

Ideation & Design Process

• Color Palette Board – defining the brand’s visual mood and tones

• Style Guide – setting the overall aesthetic and design direction

• Menu Design – creating a visually appealing and functional layout

• Brand Card – developing a business or identity card to represent the brand

• Coffee Shop Stamp Card – designing a loyalty/reward card that aligns with the brand’s style

• Design branded merchandise featuring the logo

Project details

The coffee shop does not actually exist, it's fictional. The case is made up so I could show my skills in branding.